There are three basic strategies used for property rental in Mersin:
- long-term lease for 1 year or more
- short-term rent for 100 days
- daily rent.
Why INCOME MERSIN choosethe strategy rentaland then the property?
Rental property yield depends not only on the apartment's price, but also on its format, location, amenities, the complex's infrastructure, distance to the sea, and the type of target tenant.
are suitable for different rental models Different types of apartments:
- for long-term rent apartments are more suitable 2+1 and 3+1, less often 1+1;
- for short-term rentals of 100 days are more suitable , 1+1, 2+1, and less often 3+1
- for daily rent are suitable 0+1, 1+1.
The same apartment isn't equally effective for all rental scenarios. That's why at INCOME MERSIN, we calculate the income model in advance and select properties tailored to it.
It is also important to note that real estate for which the owner has a residence permit is not subject to rental management.
NCOMErents IMERSIN clients only for its
Because the profitability is created not at the moment of placing an ad, but at the moment of purchasing the property.
If an apartment is purchased without a rental strategy in mind, the investor almost always faces one of the following problems:
- inappropriate location;
- the apartment does not meet the requirements for apartment furnishings;
- not the right format for the complex;
- too low liquidity;
- the apartment is not suitable for short-term or daily rent;
- there is no potential tenant demand for the property or location;
- inflated entry price relative to actual rental potential.
INCOME MERSIN works differently:
we determine in advance what the client prioritizes— a stable income, rapid cash flow, capital growth, or a combination of these—and only then select a property. This approach allows us to not simply "buy an apartment in Mersin," but rather to acquire an asset with a calculated economics.
How INCOME MERSIN workswith investors
1. Determine the purpose of the purchase
2. Choose a rental strategy
3. Select real estate according to your strategy
4. We calculate the investment model
We don't provide a general "market" estimate, but rather evaluate the property from the perspective of a real-world operating scenario:
- annual income guideline;
- ROI forecast;
- payback period;
- seasonal rates;
- costs of completing;
- management commission;
- the prospect of growth in the value of the property.
INCOME MERSIN manages the rental properties onlyof its clients'.
We ask for your understanding regarding this company policy.
This is our fundamental position: we don't operate under the "bring any apartment and we'll try to rent it out" model. We approach rentals as an investment product and begin not with finding a tenant, but with choosing the right income strategy before purchasing the property.
That's why we first work with the client to determine which rental format best suits their goals, budget, payback period, and level of involvement, and then select a property that matches the chosen model. This approach helps avoid the biggest mistake investors make: buying an apartment that's technically "by the sea" but doesn't actually fit the desired rental format.
Why Mersin is a good choice for rental investment
On the one hand, it is a city with beaches, a mild climate, clean air, mountains, canyons and a rich historical environment.
On the other hand, it is a market with affordable prices, growth potential and high demand in the domestic market for long-term rentals.
The increase in prices from the construction stage to the completion of the facility was 20–50% in foreign currency;
- Mersin has some of the most affordable prices on the Turkish coast;
- Purchasing at the construction stage gives the opportunity to purchase a property at a fixed price with interest-free installments;
- The city ranks among the leaders in Turkey in terms of price growth rates and is among the leaders in terms of real estate purchases by foreigners.
This is important for investors because Mersin offers the opportunity to combine two income models:
- cash flow from rent;
- increase in the value of the asset itself.
What does INCOME MERSIN's client receive?
When a client purchases real estate through INCOME MERSIN under a rental strategy, they receive not just transaction support, but a systematic investment approach:
- choosing a strategy before purchasing;
- selection of an object according to the strategy;
- calculation of ROI and payback period;
- understanding the target tenant;
- recommendations for furnishing an apartment;
- further rental management only within the INCOME MERSIN client portfolio.
3 rental strategies used by INCOME MERSIN
- long-term lease for 1 year or more
- short-term rent for 100 days
- daily rent.



